Conference: Designnovation, Design as Strategy, Paris

APCI, the Agence purl la Promotion de la Création, organises the 12th Designnovation European Conference on the challenges of design support in Europe, on the theme "Design as Strategy". 

It is now widely accepted that design generates products, services and experiences that are sources of competitiveness. Well-managed design creates innovation and differentiation, strengthens brands and identities, ensures customer satisfaction, and ultimately secures a unique strategic position in the market.

Design management – integration of design in the company’s management, which should appear as a key driver of any company's strategy, still remains largely unused.

We invite you to share European experiences (and even Brazilian!), discuss and consider new ways of better disseminating design management within businesses. Schools, which shape tomorrow’s decision makers and entrepreneurs, appear as a central resource.

The following topics will be treated as forms of roundtables and/or workshops:

  • The European Union supports design
  • To encourage SMEs to consider design as part of their strategy
  • Bringing business and engineering schools into the design age

Join a group of entrepreneurs, economic development agencies, design promotion structures, etc. in this working conference. 

Robin Edman, SVID, is in place and talks about " Design European 2021 - Design for Cultural and Creative Growth Project" .

When?

On November 9, 2015 at 9:00-18:00

Where?

Maison de l'Europe , Paris, France

Organizer

APCI , the Agence pour la Promotion de la Création

More about the conference

Read more about the conference here

Share this

SVID, Swedish Industrial Design Foundation | Svensksundsvägen 13, 111 49 Stockholm | info@svid.se I +46 (0)8 406 84 40

Share

Subscribe to our newsletter (only in Swedish)

 

SVID, Swedish Industrial Design Foundation | Svensksundsvägen 13, 111 49 Stockholm | info@svid.se I +46 (0)8 406 84 40