Design-driven Innovation

Alex Liebert

Project Manager Industrial Design, Corporate Communications, Atlas Copco.

Helena Karlberg

Program Manager Destination, SVID

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Seminar and round table discussions: Design-driven Innovation 2015, Örebro, Sweden

Innovative ideas solve problems and increase competitiveness. Innovative solutions create sustainability and growth. The value of innovative work is undeniable. The challenge is how we can become more innovative and create better for innovation. Join us for the day and we will find out together!

Design-driven innovation is a powerful tool, be it of an individual, organization, in a cluster, a municipality or a region. During the day's talks and round table discussions we will raise the question of how we can use design to boost innovation in every aspect.


09:30 - 10:00 Registration, coffee and sandwich
10:00 - 11:30 Seminar
11:30 - 12:30 Round table discussion
12:30 - 13:30 Lunch
13:30 - 14:30 Round table discussion
14:30 - 15:30 Conclusion
15:30 - 16:00 Mulled wine and mingle

We will be working from different perspectives. From individuals in an organization, the municipality in a region and a cluster of different organizations in the municipality, just as you do in a science park.

We will divide the work into two main themes:

1. Innovation in business

- here we will ask ourselves how individuals within an organization may use design to increase the power of innovation, which design processes can guide an organization, how design can foster a better culture of innovation and how design can provide a cluster of organizations with innovative content and direction.

2. Destination innovation

- here we will explore how a regional Science Park can be designed to be an attractive and innovative meeting place, how Örebro through design can put innovation on the public agenda and how a cluster of organizations through design can increase the speed of innovation, increase success and manage risk.

The day will encourage meetings between you and the local organizations that are on site. Together, we will seek the answers to interesting questions.

The results of the round tables will be summarized in a clear form and distributed to all the participants one week after the event.

Design-driven innovation often provides easy and obvious answers to many development questions. It´s an open process without secrecy, therefore we would like to invite you in Örebro to a day full of interesting conversations and just as many interesting answers.

Who can attend?

Everybody who works or would like to work with innovation through design in the private or public sector, organizations or academia, inclusive students. All levels of experience are welcome!


Tuesday, December 1st, 2015.


Örebro University, Teknikhuset, hörsal T, Örebro

See map at Google maps

Örebro university campus map

Registration and cost

The event is free of charge. 

Deadline for registration: November 23.

Last day of cancellation: November 23


The round tables are held in cooperation with SVID, Swedish Industrial Design Foundation, the People Powered Future consortiumthe Support Association for Swedish Industrial Design Foundation, Alfred Nobel Science Park, Örebro University, Luleå University of Technology, SISP and Atlas Copco.


Do you have any questions? Please contact Alex Liebert, Project Manager Industrial Design, Corporate Communications, Atlas Copco, e-mail

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Seminar and round table leaders

Alex Liebert

Alex Liebert leads global strategic design initiatives at Atlas Copco and has previously developed the internal design center with a focus on sustainable solutions, customer value and brand value.

Alex is a member of SVID's Board of Directors, Vice Chairman of the Board of the Support Association for SVID and is lecturing in design strategy at the Umeå Institute of Design.

Helena Karlberg

Helena Karlberg is Program Manager Destination at SVID and has extensive experience working with destination development with design.

Helena researches part-time in social innovation and place innovation.

See Helena Karlbergs contact details

People Powered Future

Design-driven Innovation 2015 is an event within People Powered Future.

More about People Powered Future

SVID, Swedish Industrial Design Foundation | Svensksundsvägen 13, 111 49 Stockholm | I +46 (0)8 406 84 40


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SVID, Swedish Industrial Design Foundation | Svensksundsvägen 13, 111 49 Stockholm | I +46 (0)8 406 84 40